Direct Hit isn’t a punk band so much as a collection of pureed grey matter.
But this summer – with the help of Fat Wreck Chords – the Milwaukee-based group made those mushy brains useful by releasing Wasted Mind: an 11-track concept album following a cast of drug-addled, medicated and insane characters who check in and out of reality with reckless abandon.
The band has produced their own share of mind-altering substances since 2007, including more than just a couple full-length albums, a pile of 7″ records and dozens of demos for crowds on the internet. They’ve created a volume of web comics, a hot sauce brand and more than 15 music videos, most of which contstruct 2013’s acclaimed Brainless God: An irreverent, apocalyptic musical short film that pulled together a narrative hinged on the existential crises of a serial killer, a vengeful loner, a doomsday cult and other miscreants as they await the bomb dropping to end the world.
Somehow, between writing, rehearsing, recording, producing, promoting a series ofDIY shows in their hometown and plowing through the doldrums of real life, the band has also managed to travel the U.S. and Europe several times over, touring and sharing stages with the likes of Rise Against, Naked Raygun, The Lawrence Arms, Dillinger Four, Good Riddance, A Wilhelm Scream, Off With Their Heads, Masked Intruder, and a laundry list of others. You’d almost think the group was cheating the universe with a time machine. And then you remember that if there’s a band that’s maniacal and hard-working enough to invent one, it’d be Direct Hit.